The Australian Lotteries and Betting Operator, Tabcorp is going from strength to strength. Their most recent success is signing a massive partnership with the American Major Sports League, NBA. This deal made Tabcorp the official sports betting operator for the NBA in Australia, merely days after the NBA season opener. Tabcorp is now also authorized to use the NBA League marks on its various platforms within Australia. This is a significant development not only in the history of the sports betting operator but for Australian punters alike.
Details of the Agreement
This multi-year agreement between the NBA and Tabcorp is, however, stretching far more in-depth than only being the officially authorized sports betting operator in Australia for the NBA, allowing them to display the NBA marks, but it also includes NBA TV. Tabcorp’s Sky Channel is present in more than 4 400 entertainment and TAB retail sites across the entire country. The league’s 24-hour television network will now join Sky Channel. This means that Sky Channel will be featuring many NBA TV programs, for example, NBA games and highlights as well as some original content. This is not all; Tabcorp will also be creating more for their fans in the form of NBA content and experiences to be broadcasted at their various locations.
Taking Care of and Supporting the Growth of NBA in Australia
Adam Rytenskild, the managing director for wagering and media at the Australian sports betting giant, stated that their goal is to support the growing interest and market share which the NBA has in Australia. Australia is in of the largest sport-loving countries in the world, and they have an increasing hunger to immerse themselves more in the NBA. He also stated that they have noticed that their clientele find the NBA as one of their most popular choices and therefore, they decided to bring the NBA to them. The partnership will deliver NBA in the pubs, TABs and clubs where their clients are. NBA will also provide more value to their clients, more excellent coverage of the sport in Australia and it compliments that which Sky are already delivering.
A Prosperous Career with Tabcorp
The NBA was convinced to sign this deal with Tabcorp due to its extensive network in Australia. The executive vice president and MD of NBA in Asia, Scott Levy, said that they are looking forward to working with Tabcorp and to see how the sport grows in the country through what Tabcorp offers. With Tabcorp by their side, the NBA can now be delivered to millions of Australian fans through a trustworthy and reputable sports betting operator.
Tabcorp Constantly Expanding
This is the second partnership that Tabcorp signed in a short matter of time. Only last month they hired the same kind of collaboration with the NFL, bringing football to its fans in the land down under. In addition to this, the NFL and Tabcorp are also working to promote the NFL Pick’em’ free-to-play football game.